Making Weight Loss Work with a Weight Loss App

Fit Bit, Tap and Track, Map My Walk, Weight Watchers are all offering phone apps to help you through your weight loss journey.

FitBit - Eat Smarter

Weight loss experts say tracking your food, weight loss and emotions while eating helps to regulate behavior by increasing mindfulness and vigilant.


Although weight loss apps seem to help create a face value to the whos and whats of what we consume, do they work? The apps are not recommended to be the only tool to achieve your goals, it is more of an accessory with support and proper nutritional guidelines to meet your needs.

For more information visit: NPR's article Ga Ga Over Mobile Calorie Tracking App

Weight Watchers Reveals Better Than Ever 360 Weight Loss Program

Weight Watchers has gone way beyond those old meeting that were housed in gyms, in fact Weight Watchers has made it so easy to combine the technology of today with the wisdom of the weight loss and health tips of Weight Watchers.

Images courtesy of Weight Watchers 360 Plan

On Monday, December 2, 2012 Weight Watchers unveiled their newest  sidekick, Weight Watchers 360.

When asked:
" Can you tell us what the driving force was behind the Weight Watchers 360° program?"

Weight Watchers PR Rep responded with:
"We’ve made some big — but simple — changes based on new, breakthrough research. Among other things, this research has uncovered that food consumption can be physiologically driven by simply seeing, thinking about or smelling highly palatable foods — that is, foods that are most often high in sugar and/or fat. That’s called “hedonic hunger,” and it helps us look at weight loss in a whole new way."

For more information visit: Weight Watchers 360

Sensa: To Good to Be True? Pays $900,000 in False Claims

Sensa's (weight loss powder) claims when sprinkled on your food it will help you loose weight, filling you with a new age like fiber that makes you feel full faster. To good to be true? Well after much publicity including appearances on NBC's Dateline, the Oprah Winfrey Show, CNN, the CBS Early Show, Good Morning America and Extra TV, Sensa is being challenged for their online marketing claims.

"Shake your Sensa, loose, 30 + pounds without the use of traditional dieting", what a great concept!

Image courtesy of: Sensa

The Southern California weight loss companies claims consumers can loose weight just by sprinkling its "Tastants" -- flavored crystals -- on their food. However the Nutritional Supplemental Task Force's newest settlement case is challenging those claims and is demanding that Sensa will need to pay more than $900,000 to settle a false advertising lawsuit.

Video: How Sensa works

The settlement against Sensa was signed in Santa Cruz last week and took place between a statewide Nutritional Supplemental Task Force and Sensa, a company based in El Segundo (Southern California). Prosecutors in Santa Cruz, Alameda, Marin, Monterey, Napa, Orange, Solano and Sonoma, make up the Nutritional Task Force of California. 

And although the case was never about whether Sensa actually helps people lose weight the civil suit was about Sensa's claims online that its weight-loss effects had been clinically proven in the "largest clinical study" ever conducted. According to Santa Clara County Deputy District Attorney Yen B. Dang, of the office's consumer protection unit, the study was "not competent and reliable,"

For more information on the claims against Sensa visit: Yahoo News - Sensa