Sensa's (weight loss powder) claims when sprinkled on your food it will help you loose weight, filling you with a new age like fiber that makes you feel full faster. To good to be true? Well after much publicity including appearances on NBC's Dateline, the Oprah Winfrey Show, CNN, the CBS Early Show, Good Morning America and Extra TV, Sensa is being challenged for their online marketing claims.
Photo: FTC Sensa
Sensa's specific claims included:
- Sprinkle, eat, and lose weight: This was a core slogan used to promote the product. Eat favorite foods without deprivation:
The product was marketed as a way to enjoy your preferred meals without feeling restricted or experiencing cravings.
Enhance taste and fullness:
Sensa crystals were said to improve the taste of food and make users feel full more quickly, leading to reduced food intake.
Lose weight without diet or exercise:
The product's marketing suggested that weight loss could be achieved without altering one's existing diet or exercise routine.
Lose 30 pounds in six months:
Some marketing materials claimed that users could potentially lose a significant amount of weight by consistently using the product.
The Southern California weight loss companies claims consumers can loose weight just by sprinkling its "Tastants" -- flavored crystals -- on their food. However the Nutritional Supplemental Task Force's newest settlement case is challenging those claims and is demanding that Sensa will need to pay more than $900,000 to settle a false advertising lawsuit.
The settlement against Sensa was signed in Santa Cruz last week and took place between a statewide Nutritional Supplemental Task Force and Sensa, a company based in El Segundo (Southern California). Prosecutors in Santa Cruz, Alameda, Marin, Monterey, Napa, Orange, Solano and Sonoma, make up the Nutritional Task Force of California.
And although the case was never about whether Sensa actually helps people lose weight the civil suit was about Sensa's claims online that its weight-loss effects had been clinically proven in the "largest clinical study" ever conducted. According to Santa Clara County Deputy District Attorney Yen B. Dang, of the office's consumer protection unit, the study was "not competent and reliable,"
For more information on the claims against Sensa visit: Yahoo News - Sensa
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